to raise or to lower expectations before the debate : two different strategies

The Obama campaign seems to raise expectations before the first one-on-one debate.

They schedule three days for "intensive preparation" and call for hosting "Debate watch parties":

Of course, this is a part of the whole Obama strategy to imply and motivate people, but it also makes a fuss about it.

John McCain chose the opposite posture and lower expectations by praising Obama's eloquence.

Barack Obama used this tactic before his acceptance speech, intensifying the moment by preparing it in solitude... But those expectations may have been to high at that time and his speech good, but not enough good, not surprising enough to come up to them, as the post DNC bounce in the polls may suggest, since it was minor than the post RNC one...

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